Joining the dots between loyalty

LOYALZ is the project office made up of industry experts skilled in creating, executing, and sustaining loyalty programs and consumer engagement platforms, both as in-house staff and as representatives of consultancies and IT vendors – enabling to effectively conduct loyalty and consumer engagement initiatives.

To best meet our clients’ needs, we collaborate with contracted leading experts from the client’s industry to deliver maximum value to the project, so each projects’ team is unique.

We collaborate with nearly all sectors and cater to businesses of every size — from startups to top companies in the FORTUNE 50.

Our journey began in 2007 with various consultancy services and we established our own project office in 2013. We not only operate under our own name but also act as subcontractors for various leading consultancy firms worldwide, assisting them with loyalty initiatives.

With the expansion of the loyalty sector, we engage not only in traditional loyalty initiatives but also in paid programs and subscription services, as well as engagement platforms, those are essential for regulated industries that cannot implement conventional loyalty schemes and require more intricate and flexible alternatives

Although we are not connected to any software or hardware vendors, we have collaborated with more than 200 different solution providers round the globe, allowing us to recommend various options that would meet your needs, if we asked for. We think that technology should be dictated by business needs rather than the other way around, which is why maintaining our independence is crucial. We consistently adhere to your limitations regarding what can be accomplished within your technological framework, differentiating our recommendations into what can be implemented immediately, what needs technical upgrades, and what current technology cannot achieve but remains valuable for consideration — enabling effective planning and prioritisation of all project development alternatives.

We believe that loyalty programs are more than just a buzzword or a trend to follow; they are an effective tool that helps to differentiate a brand, win consumers' minds and hearts, enhance business efficiency, and improve customer satisfaction, which we're continuously proving since 2007. We believe that loyalty mainly relates to numbers, which is why there are situations where we advise against pursuing it,as it won’t offer genuine value to our prospective client.

Are you considering starting a project? Or are you currently operating one and looking to elevate it, or do you just have some inquiries regarding it? Or are you seeking fresh concepts and successful examples that can assist you internally?

Let's discuss and identify the optimal choice for you. We are here to assist.

We conduct in-depth research and evaluation of best practices, analyzing trends in loyalty programs, subscriptions, and engagement platforms across various industries. Our research is tailored to meet specific criteria, markets, and the unique goals of our clients. We enhance our findings with personalized recommendations for optimal implementation, drawing on relevant trends and case studies.

Our proprietary project library, featuring over 700 case studies, international analytical reports, and a wealth of data, serves as the foundation for our research efforts. This extensive resource allows us to provide insightful and actionable strategies that align with your business objectives and enhance customer engagement.

STEP-BY-STEP:
1. Exploration
Focused analysis of your current situation, examining ongoing projects and goals to identify strengths, challenges, and opportunities for alignment with your strategy.
2. Coordination
Approval of the list of markets, companies (typically up to 16), and benchmark criteria (generally 4 to 6) for analysis within the benchmarking framework.
3. Trends
Identification of major international trends in loyalty programs, subscriptions and engagement platforms.
4. Research
Research on best practices aligned with approved guidelines is essential. Examination of trends and case studies intersection.
5. Options
Identifying the most promising options for clients' projects involves considering the current situation, goals, described case studies, and trends.

We assist you in overcoming challenges related to managing, developing, or strategizing your current or prospective loyalty programs and customer engagement platforms. Our operational consultations are available upon request or can be included in a service package that offers a specified number of hours each month.

Our on-demand services can be delivered both remotely or in-person. We provide expert assistance to companies, whether they are navigating complex projects or seeking support independently at any stage of the project.

STEP-BY-STEP:
1. Exploration
Focused analysis of your current situation, examining ongoing projects and goals to identify strengths, challenges, and opportunities for alignment with your strategy.
2. Request
You share your request in the most convenient way for you.
3. Deliver
We deliver the solution as per request, either in real time or as per the discussed schedule.
4. Assistance
If needed, we can help with additional updates implementation.

We offer a comprehensive framework for effectively running and managing a loyalty program, structured around four key components: goals and metrics, mechanics, forecasting, and scenario planning.

This approach enables you to implement efficient loyalty programs that not only meet business objectives but also engage participants meaningfully. By adhering to industry specifications and requirements, we are creating programs that drive customer loyalty and enhance business results.

STEP-BY-STEP:
1. Exploration
Focused analysis of your current situation, examining ongoing projects and goals to identify strengths, challenges, and opportunities for alignment with your strategy.
2. Coordination
Agreeing on the overall direction and final outcome. Reaching consensus on the high-level plan and end goal.
3. Goals
We work together to define clear and measurable objectives for the project. Prioritise them based on their importance. Determine the KPIs and future metrics for the program.
4. Mechanics
Identification of general concept type, supplemental tools and engagements, chosen based on the program's objectives.
5. Forecast
"Pessimism - realism" forecast for the program core and every extra mechanic. Prioritisation and arrangement of all mechanics and activations.
6. Refine
Refine the final list of tools and program core based on the forecast results.
7. Scenario
Outline the concept details, including rewards accrual, redemption, and lifetime, tiers description, terms, engagements calendar, and program communication policy.
8. Implementation plan
A step-by-step plan for implementation. Breaking it down by the technological components and features in accordance with your tech stack or recommended one.

• Yearly market reports
• Comprehensive assessments
• Recommendations for modernisation and development
• Group and individual training sessions
• Selection of loyalty management system providers

If you have any other requests or specific needs, please don’t hesitate to reach out. We’re here to help!