LOYALZ

Loyalty programme case studies

100+ projects in loyalty programmes, subscriptions and engagement platforms, from start-ups to Fortune 50.
Many of our engagements are under NDA. Some are shown here without a name or logo; others we can’t show at all. One card can also stand for several projects with the same client. We’re happy to talk through any of them on a call.
Fuel retail · regional network

From 3 000 to 29 500 active members in year one

Challenge
Programme relaunch
Customer base expansion
Member reactivation
Solution
Move from a discount card to one points programme covering the station, shop, car wash, café and servicing.
First-year results
32 000
new cards sold
29 500
active members (at least 1 purchase a week)
+35%
revenue per member
8 000 former discount members moved to the new scheme within three months
1.2× identified purchases per member
Fuel retail · national market leader

One programme instead of three discount schemes: 96% of cards active

Challenge
Programme relaunch
Customer base growth
Bigger baskets
Higher engagement
Less margin pressure from the scheme
Solution
Replace three fragmented discount programmes with one points scheme, with a higher reward rate than the old discounts.
First-year results
6.5m
new cards sold
96%
card activity (at least 1 purchase a week)
94%
of network turnover within the scheme
2× identified purchases per member
+20% sales of ancillary products and services
Fashion retail · 250+ stores

80% of cards active, 70% of revenue from members

Challenge
Programme relaunch
Member reactivation
Higher scheme efficiency
Member data update
Solution
Move to a points-based scheme that involves members as active participants in the company’s processes.
First-year results
1.8m
cards issued
80%
card activity, same measure
70%
of company revenue from members
Members spend 15% more on average than non-members
Telecoms · national operator

Programme costs halved, engagement unchanged

Challenge
Improve loyalty scheme efficiency
Solution
Unify rewards and programme rules, optimise the reward catalogue and update engagement protocols for premium customers.
First-year results
−50%
operating costs, reward fund included
=
engagement metrics
=
member base volume
Grocery · national hypermarket chain

Supplier funding doubled after promotions moved onto the card

Challenge
More transactions on the card
Cleaner data, fewer duplicate cards
More contact data
Programme relaunch
Tools to change customer behaviour
Solution
Refreshed programme with a merchandise selection system, card-exclusive offers instead of off-scheme promotions, new activation and redemption mechanics and a personalised offer engine.
First-year results
>80%
of transactions on the card
>90%
of sales value on the card
2×
manufacturer marketing investment
Reward spend budget unchanged
Growth driven by programme transparency, analytics and new promotion mechanics
LeEco · consumer electronics, new market

New market: 89% of device buyers join the programme

Challenge
Launch a programme in a new market
Build its own customer and user database
Understand user behaviour
New revenue streams
Solution
A service and content programme: delivery, warranty, early access, device insurance and surprise extras, plus subscriptions and content across gaming, streaming, music and audiobooks. Partners joined through perks and revenue share.
First-year results
89%
of device buyers enrol
18–32%
adopt additional services
Own customer database created in the new market
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.onlineFree, with no obligation
Book your First Step
We’ll reply within one working day to agree a time.
LOYALZ
Joining the dots between loyalty and results
Locations
Almaty
Dubai
Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
LOYALZ
EN / RU

Loyalty programme case studies

100+ projects in loyalty programmes, subscriptions and engagement platforms, from start-ups to Fortune 50.
Many of our engagements are under NDA. Some are shown here without a name or logo; others we can’t show at all. One card can also stand for several projects with the same client. We’re happy to talk through any of them on a call.
Book your First Step
Fuel retail · regional network

From 3 000 to 29 500 active members in year one

Challenge
Programme relaunch
Customer base expansion
Member reactivation
Solution
Move from a discount card to one points programme covering the station, shop, car wash, café and servicing.
First-year results
32 000
new cards sold
29 500
active members (at least 1 purchase a week)
+35%
revenue per member
8 000 former discount members moved to the new scheme within three months
1.2× identified purchases per member
Fuel retail · national market leader

One programme instead of three discount schemes: 96% of cards active

Challenge
Programme relaunch
Customer base growth
Bigger baskets
Higher engagement
Less margin pressure from the scheme
Solution
Replace three fragmented discount programmes with one points scheme, with a higher reward rate than the old discounts.
First-year results
6.5m
new cards sold
96%
card activity (at least 1 purchase a week)
94%
of network turnover within the scheme
2× identified purchases per member
+20% sales of ancillary products and services
Fashion retail · 250+ stores

80% of cards active, 70% of revenue from members

Challenge
Programme relaunch
Member reactivation
Higher scheme efficiency
Member data update
Solution
Move to a points-based scheme that involves members as active participants in the company’s processes.
First-year results
1.8m
cards issued
80%
card activity, same measure
70%
of company revenue from members
Members spend 15% more on average than non-members
Telecoms · national operator

Programme costs halved, engagement unchanged

Challenge
Improve loyalty scheme efficiency
Solution
Unify rewards and programme rules, optimise the reward catalogue and update engagement protocols for premium customers.
First-year results
−50%
operating costs, reward fund included
=
engagement metrics
=
member base volume
Grocery · national hypermarket chain

Supplier funding doubled after promotions moved onto the card

Challenge
More transactions on the card
Cleaner data, fewer duplicate cards
More contact data
Programme relaunch
Tools to change customer behaviour
Solution
Refreshed programme with a merchandise selection system, card-exclusive offers instead of off-scheme promotions, new activation and redemption mechanics and a personalised offer engine.
First-year results
>80%
of transactions on the card
>90%
of sales value on the card
2×
manufacturer marketing investment
Reward spend budget unchanged
Growth driven by programme transparency, analytics and new promotion mechanics
LeEco · consumer electronics, new market

New market: 89% of device buyers join the programme

Challenge
Launch a programme in a new market
Build its own customer and user database
Understand user behaviour
New revenue streams
Solution
A service and content programme: delivery, warranty, early access, device insurance and surprise extras, plus subscriptions and content across gaming, streaming, music and audiobooks. Partners joined through perks and revenue share.
First-year results
89%
of device buyers enrol
18–32%
adopt additional services
Own customer database created in the new market
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.online · Free, with no obligation
Book your First Step
We’ll reply within one working day to agree a time.
LOYALZ
Joining the dots between loyalty and results