LOYALZ
Independent loyalty marketing consultancy · Since 2007

Your loyalty programme is either an asset or a liability.

Let’s make sure yours is the first.
Whether you’re launching a programme or growing one that already works, we help it earn more and cost less, and find new sources of income.
Book your First Step:
A free one-hour meeting with a LOYALZ partner
Joining the dots between loyalty and results
19
years in loyalty
100+
projects delivered
700+
programmes analysed
40+
countries
National and international brands across 20+ industries
See the portfolio ›
Where the next chapter comes from

Every programme grows in its own way. Here’s how it went for some of our clients.

A few examples from real projects. Your route will be your own, and we’ll work it out together.
1
Member reactivation
Turn dormant members back into active buyers.
Active members grew from 3 000 to 29 500 in a year in one fuel network.
2
Higher spend per member
Bigger baskets and higher purchase frequency through the right mechanics and partners.
+35% revenue per member in a fuel network
In fashion retail, members outspend non-members by 15%
3
Reward cost efficiency
Lower cost per active member, with engagement maintained.
A telco halved operating costs, reward fund included, with engagement maintained.
4
Partner and supplier funding
Co-funded rewards, supplier-funded offers and paid tiers.
A hypermarket chain doubled manufacturer marketing investment.
What we help with

Loyalty marketing, down to the last building block

B2C programmes
For consumers: retail, FMCG, banking and fintech, fuel, telecoms, HoReCa, pharma, e-commerce, restricted categories such as tobacco and alcohol, and more.
B2B programmes
For business customers, partners, dealers and distributors. Engagement, training, sales incentives and partner growth.
Formats
Loyalty programmes
Rewards, tiers, partners, edutainment, content, emotions, extras and more.
Subscriptions & paid memberships
Integrated paid tiers or standalone solutions that customers value and that pay for themselves.
Engagement platforms
Content, services and community that keep customers connected to your brand beyond purchases and rewards.
Gamification
Missions, challenges and streaks that reach beyond purchases: onboarding, learning, personal progress and extra engagement. They also make the programme budget work harder.
Building blocks
Programme mechanics
Discounts, cashback, tier benefits and non-monetary rewards, combined in the mix that fits your economics.
Financial model
Costs, returns, liability for unredeemed rewards and scenarios before you commit.
Tiers
Tiers members want to reach and hate to lose. Emotions, service, content and privileges beyond standard rewards, with tier economics optimised.
Partners & coalitions
Partners that add value for members and income for you.
Rewards
A reward mix and catalogue that motivates without overspending.
Personalisation
From a personal offers policy to a personalised customer journey: the right offer, message and experience for each member.
Customer journey
Engagement and support at every step, built into the journeys your customers already take.
Technology & vendors
Requirements, vendor-neutral platform selection and launch support.
Case studies · first-year results

What our clients got in year one

See all projects
How we think

We design programmes that pay off

Your business sets the rules, and every idea has to earn its place.
Built around your reality
Every recommendation fits your goals, budget and the systems you already run.
Modelled to the bottom line
We model each idea through to its financial result before you commit.
Backed by evidence
Drawn from 700+ analysed programmes and 19 years of projects.
Every recommendation gets its place in the plan
Now
Works with what you already have
Next
Needs light adjustments
Later
Needs new integrations or development, planned for when you’re ready
How to work with us

Pick one service or combine several

We also publish annual market reports, audit existing programmes, train in-house teams and help clients choose a loyalty platform. We don’t sell software, so our advice stays independent.
Whichever you choose, it starts with a First Step: a free one-hour meeting with a LOYALZ partner.
How a project office works

A team built around your brief

We’ve sat on every side of the table: in-house, at consultancies and at IT vendors. Global consultancies and technology groups bring us in as a white-label back office for their loyalty projects.
Partners lead every project personally, from the first interview to sign-off.
LOYALZ partners
Lead every project from the first interview to final approval.
+
40+ industry experts
Heads of loyalty, CEOs, CMOs, CCOs and chief product officers join as the brief requires.
=
Your project team
Assembled for your brief. Every project gets its own team.
Why LOYALZ

How we differ from consultancies and software vendors

LOYALZ
Large consultancy
Software vendor’s consulting
Tied to a software vendor
No. We don’t sell software
Usually not
Advice is usually built around their own software
Financial model before launch
For every idea, to the bottom line
Depends on the scope
Depends on the project
Who leads the project
Partners, from first interview to sign-off
A team of consultants
Product specialists
Time to results
Benchmark 3–5 weeks, Concept 6–8 weeks
Depends on project scale
Linked to the implementation plan
In their words

Clients come back, and bring us to their next company

Programmes we have worked on
103m+
members
M.Video–Eldorado
30m+
members
MegaFon
20m+
members
PrivatBank
15m+
members
Gazprom Neft · 6 markets
“
Helped the company not only land all HQ programmes but also create localised services in a very short time.
Eric Zhao
CCO, LeEco
“
Supported us professionally and with a real customer focus, to our complete satisfaction. Their client-oriented approach to solving problems deserves special mention.
Sebastian Kraemer
CEO, Reikartz
“
Client-oriented, with creative thinking that brings new ideas.
Anastasiya Ogorodnyk
Loyalty and Payments Team Leader, Shell
“
Truly professional support in developing loyalty programmes of any complexity.
Sergey Lebedev
Deputy Business Development Director, OpenWay
“
LOYALZ is the first name that comes to mind when you need high-quality, well-rounded content on loyalty programmes, global experience with customer motivation tools and clear professional expertise in transforming, creating and merging loyalty programmes. Forward-looking, focused on efficiency and on achieving business goals. I always recommend them! A very strong, results-driven brand.
Roman Sinenko
CEO, Multibonus (VTB)
“
I rarely come across companies that are truly business-minded. There’s no ‘pay us and we’ll think about it’. They helped us run a thorough audit, then develop and sign off a new loyalty concept.
Elena Shestova
Head of Loyalty · Gulliver → M.Video–Eldorado
Top 25 CX & Loyalty Leaders, Middle East (2025, Verve)Authors of MBA courses in loyalty marketing
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.onlineFree, with no obligation
Book your First Step
We’ll reply within one business day to agree a time.
LOYALZ
Joining the dots between loyalty and results
Locations
Almaty
Dubai
Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
© 2026 LOYALZPrivacy Policy
LOYALZ
EN / RU
Independent loyalty marketing consultancy · Since 2007

Your loyalty programme is either an asset or a liability. Let’s make sure yours is the first.

Whether you’re launching a programme or growing one that already works, we help it earn more and cost less, and find new sources of income.
Book your First Step:
I’m launching a programmeI’m improving an existing one
A free one-hour meeting with a LOYALZ partner
100+
projects
delivered
700+
programmes
analysed
19
years in loyalty
40+
countries
National and international brands across 20+ industries
See the portfolio ›
Where the next chapter comes from

Every programme grows in its own way. Here’s how it went for some of our clients.

A few examples from real projects. Your route will be your own, and we’ll work it out together.
1
Member reactivation
Turn dormant members back into active buyers.
Active members grew from 3 000 to 29 500 in a year in one fuel network.
2
Higher spend per member
Bigger baskets and higher purchase frequency through the right mechanics and partners.
+35% revenue per member in a fuel network
In fashion retail, members outspend non-members by 15%
3
Reward cost efficiency
Lower cost per active member, with engagement maintained.
A telco halved operating costs, reward fund included, with engagement maintained.
4
Partner and supplier funding
Co-funded rewards, supplier-funded offers and paid tiers.
A hypermarket chain doubled manufacturer marketing investment.
Book your First Step
A free one-hour meeting with a LOYALZ partner
What we help with

Loyalty marketing, down to the last building block

B2C programmes
For consumers: retail, FMCG, banking and fintech, fuel, telecoms, HoReCa, pharma, e-commerce, restricted categories such as tobacco and alcohol, and more.
B2B programmes
For business customers, partners, dealers and distributors. Engagement, training, sales incentives and partner growth.
Formats
Loyalty programmes
Rewards, tiers, partners, edutainment, content, emotions, extras and more.
Subscriptions & paid memberships
Integrated paid tiers or standalone solutions that customers value and that pay for themselves.
Engagement platforms
Content, services and community that keep customers connected to your brand beyond purchases and rewards.
Gamification
Missions, challenges and streaks that reach beyond purchases: onboarding, learning, personal progress and extra engagement. They also make the programme budget work harder.
Building blocks
Discounts, cashback, tier benefits and non-monetary rewards, combined in the mix that fits your economics.
Costs, returns, liability for unredeemed rewards and scenarios before you commit.
Tiers members want to reach and hate to lose. Emotions, service, content and privileges beyond standard rewards, with tier economics optimised.
Partners that add value for members and income for you.
A reward mix and catalogue that motivates without overspending.
From a personal offers policy to a personalised customer journey: the right offer, message and experience for each member.
Engagement and support at every step, built into the journeys your customers already take.
Requirements, vendor-neutral platform selection and launch support.
Case studies · first-year results

What our clients got in year one

How we think

We design programmes that pay off

Your business sets the rules, and every idea has to earn its place.
Built around your reality
Every recommendation fits your goals, budget and the systems you already run.
Modelled to the bottom line
We model each idea through to its financial result before you commit.
Backed by evidence
Drawn from 700+ analysed programmes and 19 years of projects.
Every recommendation gets its place in the plan
Now
Works with what you already have
Next
Needs light adjustments
Later
Needs new integrations or development, planned for when you’re ready
Book your First Step
A free one-hour meeting with a LOYALZ partner
How to work with us

Pick one service or combine several

We also publish annual market reports, audit existing programmes, train in-house teams and help clients choose a loyalty platform. We don’t sell software, so our advice stays independent.
Whichever you choose, it starts with a First Step: a free one-hour meeting with a LOYALZ partner.
How a project office works

A team built around your brief

We’ve sat on every side of the table: in-house, at consultancies and at IT vendors. Global consultancies and technology groups bring us in as a white-label back office for their loyalty projects.
Partners lead every project personally, from the first interview to sign-off.
LOYALZ partners
Lead every project from the first interview to final approval.
+
40+ industry experts
Heads of loyalty, CEOs, CMOs, CCOs and chief product officers join as the brief requires.
=
Your project team
Assembled for your brief. Every project gets its own team.
Why LOYALZ

How we differ from consultancies and software vendors

Tied to a software vendor
LOYALZ: No. We don’t sell software
Large consultancy: Usually not
Software vendor’s consulting: Advice is usually built around their own software
Financial model before launch
LOYALZ: For every idea, to the bottom line
Large consultancy: Depends on the scope
Software vendor’s consulting: Depends on the project
Who leads the project
LOYALZ: Partners, from first interview to sign-off
Large consultancy: A team of consultants
Software vendor’s consulting: Product specialists
Time to results
LOYALZ: Benchmark 3–5 weeks, Concept 6–8 weeks
Large consultancy: Depends on project scale
Software vendor’s consulting: Linked to the implementation plan
Book your First Step
A free one-hour meeting with a LOYALZ partner
In their words

Clients come back, and bring us to their next company

Programmes we have worked on
103m+
members
M.Video–Eldorado
30m+
members
MegaFon
20m+
members
PrivatBank
15m+
members
Gazprom Neft · 6 markets
“
Helped the company not only land all HQ programmes but also create localised services in a very short time.
Eric Zhao
CCO, LeEco
“
Supported us professionally and with a real customer focus, to our complete satisfaction. Their client-oriented approach to solving problems deserves special mention.
Sebastian Kraemer
CEO, Reikartz
“
Client-oriented, with creative thinking that brings new ideas.
Anastasiya Ogorodnyk
Loyalty and Payments Team Leader, Shell
“
Truly professional support in developing loyalty programmes of any complexity.
Sergey Lebedev
Deputy Business Development Director, OpenWay
“
LOYALZ is the first name that comes to mind when you need high-quality, well-rounded content on loyalty programmes, global experience with customer motivation tools and clear professional expertise in transforming, creating and merging loyalty programmes. Forward-looking, focused on efficiency and on achieving business goals. I always recommend them! A very strong, results-driven brand.
Roman Sinenko
CEO, Multibonus (VTB)
“
I rarely come across companies that are truly business-minded. There’s no ‘pay us and we’ll think about it’. They helped us run a thorough audit, then develop and sign off a new loyalty concept.
Elena Shestova
Head of Loyalty · Gulliver → M.Video–Eldorado
Top 25 CX & Loyalty Leaders, Middle East (2025, Verve)Authors of MBA courses in loyalty marketing
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.online · Free, with no obligation
Book your First Step
We’ll reply within one business day to agree a time.
LOYALZ
Joining the dots between loyalty and results
© 2026 LOYALZPrivacy Policy