core services
Tailored solutions for loyalty marketing: loyalty programs, subscription services and consumer engagement platforms.
FROM AN IDEA TO ONGOING PROJECTS SUPPORT, ADVANCEMENT AND RELAUNCH
SERVICES
At our agency, we specialize in comprehensive business solutions for loyalty marketing. Our expertise encompasses loyalty programs, subscription models, and paid loyalty initiatives, particularly within niche and restricted markets where engagement platforms are commonly used.
We guide our clients through any stage where the assistance might be required, including research, initial project ideation, strategy development, implementation, program management, and relaunch.
While we do not offer proprietary technology or software solutions, we are pleased to provide customised recommendations to address your unique requirements.
While we do not offer proprietary technology or software solutions, we are pleased to provide customised recommendations to address your unique requirements.
BENCHMARK
We conduct in-depth research and evaluation of best practices, analyzing trends in loyalty programs, subscriptions, and engagement platforms across various industries. Our research is tailored to meet specific criteria, markets, and the unique goals of our clients. We enhance our findings with personalized recommendations for optimal implementation, drawing on relevant trends and case studies.
Our proprietary project library, featuring over 700 case studies, international analytical reports, and a wealth of data, serves as the foundation for our research efforts. This extensive resource allows us to provide insightful and actionable strategies that align with your business objectives and enhance customer engagement.
Our proprietary project library, featuring over 700 case studies, international analytical reports, and a wealth of data, serves as the foundation for our research efforts. This extensive resource allows us to provide insightful and actionable strategies that align with your business objectives and enhance customer engagement.
STEP BY STEP
1
EXPLORATION
Focused analysis of your current situation, examining ongoing projects and goals to identify strengths, challenges, and opportunities for alignment with your strategy.
2
COORDINATION
Approval of the list of markets, companies (typically up to 16), and benchmark criteria (generally 4 to 6) for analysis within the benchmarking framework.
3
TRENDS
Identification of major international trends in loyalty programs, subscriptions and engagement platforms.
4
RESEARCH
Research on best practices aligned with approved guidelines is essential. Examination of trends and case studies intersection.
5
OPTIONS DEFINITION
Identifying the most promising options for clients' projects involves considering the current situation, goals, described case studies, and trends.
ON-DEMAND
We assist you in overcoming challenges related to managing, developing, or strategizing your current or prospective loyalty programs and customer engagement platforms. Our operational consultations are available upon request or can be included in a service package that offers a specified number of hours each month.
Our on-demand services can be delivered both remotely or in-person. We provide expert assistance to companies, whether they are navigating complex projects or seeking support independently at any stage of the project.
Our on-demand services can be delivered both remotely or in-person. We provide expert assistance to companies, whether they are navigating complex projects or seeking support independently at any stage of the project.
STEP BY STEP
1
EXPLORATION
Focused analysis of your current situation, examining ongoing projects and goals to identify strengths, challenges, and opportunities for alignment with your strategy.
2
REQUEST
You share your request in the most convenient way for you.
3
DELIVER
We deliver the solution as per request, either in real time or as per the discussed schedule.
4
ASSISTANCE
If needed, we can help with additional updates implementation.
CONCEPT & STRATEGY
We offer a comprehensive framework for effectively running and managing a loyalty program, structured around four key components: goals and metrics, mechanics, forecasting, and scenario planning.
This approach enables you to implement efficient loyalty programs that not only meet business objectives but also engage participants meaningfully. By adhering to industry specifications and requirements, we are creating programs that drive customer loyalty and enhance business results.
This approach enables you to implement efficient loyalty programs that not only meet business objectives but also engage participants meaningfully. By adhering to industry specifications and requirements, we are creating programs that drive customer loyalty and enhance business results.
STEP BY STEP
1
EXPLORATION
Focused analysis of your current situation, examining ongoing projects and goals to identify strengths, challenges, and opportunities for alignment with your strategy.
2
COORDINATION
Agreeing on the overall direction and final outcome. Reaching consensus on the high-level plan and end goal.
3
GOALS
We work together to define clear and measurable objectives for the project. Prioritise them based on their importance. Determine the KPIs and future metrics for the program.
4
MECHANICS
Identification of general concept type, supplemental tools and engagements, chosen based on the program's objectives.
5
FORECAST
"Pessimism - realism" forecast for the program core and every extra mechanic. Prioritisation and arrangement of all mechanics and activations.
6
UPDATE
Refine the final list of tools and program core based on the forecast results.
8
SCENARIO
Outline the concept details, including rewards accrual, redemption, and lifetime, tiers description, terms, engagements calendar, and program communication policy.
5
IMPLEMENTATION PLAN
A step-by-step plan for implementation. Breaking it down by the technological components and features in accordance with your tech stack or recommended one.
OTHER
- Yearly market reports
- Comprehensive assessments
- Recommendations for modernisation and development
- Group and individual training sessions
- Selection of loyalty management system providers
If you have any other requests or specific needs, please don’t hesitate to reach out. We’re here to help!
LET'S DISCUSS
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