LOYALTY LANDSCAPE 2026

TRENDS | EXPERTS' VISION | BENCHMARK | PERKS
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WHAT'S INSIDE
Loyalty landscape report:
250+ slides packed with trends, experts’ insights, benchmark and complimentary perks from different loyalty suppliers — everything to validate your ideas or energise your loyalty program with a fresh perspective.
250+
Slides to help on your loyalty journey
100
Interviewed TOP experts from all over the world
44
Case studies to inspire
14
Quoted experts
14
Trends, described and ranked on what actually drives ROI vs. what’s pure hype
20
Countries covered with case studies, so you could have a global scale
22
Industries covered with case studies, so you could find the best solutions
1
Report you need
All-in-1
Landscape
Loyalty landscape: current situation, key opportunities, threats and learnings — with top experts’ quotes.
Trends
14 loyalty industry trends in details: key drivers & most common features, challenges and considerations, how to follow, trend score, what experts say.
Benhcmark
44 case studies among 22 industries and across 20 countries.
Perks
How could a loyalty programmes report possibly exist without its own perks and benefits? Loyalty services providers with extra perks for new clients.
100 TOP Experts
All trends were evaluated by 100 top experts from all over the world.
While most engaged experts from India, Italy, Poland, Turkey, UAE and United Kingdom quoted all the trends, current loyalty marketing landscape, key learnings, opportunities and threats.
Trends evaluation
Each trend was evaluated by 100 industry experts and loyalty leaders representing diverse industries and countries. Evaluation included 3 dimensions:
  • Business impact
  • Implementation complexity
  • Anticipated lifespan
All experts were asked to define TOP 5 trends that will receive significant funding and development efforts over the next three years.
Trends overview
All trends feature detailed description:
  • Trend summary
  • Key drivers & most common features
  • Challenges and considerations
  • How to follow
  • Trend score and how it’s compared to trends’ category average
  • What experts say
Benchmark review
44 case studies among 22 industries and across 20 countries, all reviewed under the same pillars:
  • Features to take as inspiration
  • WOW-mechanic
  • Tiers
  • Rewards and benefits
  • Subscriptions
  • Add-ons
  • Partners
  • Highlights
  • Score (15 criteria within loyalty ecosystem, subscriptions, tiers & gamification, benefits & rewards, personalisation and add-ons by our internal expert panel)

Covered industries: Airlines, Automotive, Beauty & Personal care, Consumer electronics & Home appliances, Department stores, DIY & Home, E-commerce, Ecosystems & Coalitions, Family entertainment, Fashion & Apparel, Financial institutions, Grocery & Food retail, Healthcare & Pharmacies, Hotels, Malls, Oil & Gas, Pet care & Products, QSR, Residential property & Real Estate, Sports, Telecommunications, Toys & Games.
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Terms:
Price: USD 4950. Format: pdf presentation. Size: 263 slides. Terms of provision: 1 business day from payment date.
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