LOYALZ
Services / Benchmark

Benchmark: best cases, trends and growth opportunities

Trends, leading cases and specific recommendations for your programme.
Typical timing
3–5 weeks
Book your First StepA free one-hour meeting with a LOYALZ partner
Who it’s for
Companies planning a new programme
Teams with a working programme looking for fresh ideas, insights and comparisons
Companies that commission market research to stay ahead of trends and competitors’ moves
What you get
Trends and cases, plus recommendations for your programme
Most benchmarks stop at trends and case reviews. Ours also gives you a shortlist of opportunities for your programme, prioritised now, next, later.
01
Trends
What is shaping loyalty in your market and beyond
02
Case analysis
12–16 leading programmes, each one mined for ideas
03
Recommendations for you
What to adopt and when: now, next, later
What’s inside
01
International trends
Loyalty, subscriptions and engagement platforms
02
12–16 leading programmes
Found across the whole market, analysed on 4–6 agreed criteria
03
Cases chosen for you
Your market, your sector and beyond
04
Full review or deep dive
The whole programme, or one core element such as partners, tiers or gamification
How we work
1
Stakeholder interviews & exploration
2
Agree criteria, markets & cases
3
Case research
4
Trend mapping
5
Recommendations
How a benchmark works

What you get at each step

Every benchmark covers the market trends and a detailed analysis of 12–16 cases on 4–6 agreed criteria, including hands-on customer journey tests. The third step is one of the core features that set our benchmark apart. We don’t grade you against other brands: for every case we show what it does best, which feature is worth a look for you and what it could give your programme, then add typical profiles and extra ideas from our library of 700+ programmes.
01Market trendswhat is shaping loyalty
02Case analysis12–16 cases, 4–6 criteria
03Ideas for youtailored to you
12–16 CASES FROM ACROSS THE MARKETEXAMPLE
Retailer · UK
Does best
Personalised offers built from basket data
Worth a look
Experience rewards tailored to each segment
What it gives you
Brings lapsing members back without blanket discounts
Airline · UAE
Does best
Tier benefits people talk about
Worth a look
A family pool for earning rewards together
What it gives you
More reasons to stay in the programme across the household
Coffee chain · US
Does best
Missions and streaks in the app
Worth a look
Games that replace part of the discount budget
What it gives you
The same engagement at a lower reward cost
Plus our library of 700+ programmes
Typical programme profiles for your industry and extra ideas beyond the chosen cases.
IDEAS FOR YOUR PROGRAMMEEXAMPLE
Experience rewards for key segmentsnow
Surprises for members’ familynow
Missions for weekly visitsnext
Household earning poolnext
Gamification to optimise the reward budgetlater
Lifestyle ecosystem built on targeted partner initiativeslater
from the casesfrom our library
Often combined with
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.onlineFree, with no obligation
Or leave your details
LOYALZ
Joining the dots between loyalty and results
Offices
Dubai
Almaty
Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
© 2026 LOYALZPrivacy Policy
LOYALZ
EN / RU
Services / Benchmark

Benchmark: best cases, trends and growth opportunities

Trends, leading cases and specific recommendations for your programme.
Typical timing
3–5 weeks
Book your First Step
A free one-hour meeting with a LOYALZ partner
Who it’s for
Companies planning a new programme
Teams with a working programme looking for fresh ideas, insights and comparisons
Companies that commission market research to stay ahead of trends and competitors’ moves
What you get
Trends and cases, plus recommendations for your programme
Most benchmarks stop at trends and case reviews. Ours also gives you a shortlist of opportunities for your programme, prioritised now, next, later.
01
Trends
What is shaping loyalty in your market and beyond
02
Case analysis
12–16 leading programmes, each one mined for ideas
03
Recommendations for you
What to adopt and when: now, next, later
Book your First Step
A free one-hour meeting with a LOYALZ partner
What’s inside
01
International trends
Loyalty, subscriptions and engagement platforms
02
12–16 leading programmes
Found across the whole market, analysed on 4–6 agreed criteria
03
Cases chosen for you
Your market, your sector and beyond
04
Full review or deep dive
The whole programme, or one core element such as partners, tiers or gamification
How we work
1
Stakeholder interviews & exploration
2
Agree criteria, markets & cases
3
Case research
4
Trend mapping
5
Recommendations
How a benchmark works

What you get at each step

Every benchmark covers the market trends and a detailed analysis of 12–16 cases on 4–6 agreed criteria, including hands-on customer journey tests. The third step is one of the core features that set our benchmark apart. For every case we show what it does best, which feature is worth a look for you and what it could give your programme, then add ideas from our library of 700+ programmes.
01Market trendswhat is shaping loyalty
02Case analysis12–16 cases, 4–6 criteria
03Ideas for youtailored to you
12–16 cases from across the marketEXAMPLE
Retailer · UK
Does best
Personalised offers built from basket data
Worth a look
Experience rewards tailored to each segment
What it gives you
Brings lapsing members back without blanket discounts
Airline · UAE
Does best
Tier benefits people talk about
Worth a look
A family pool for earning rewards together
What it gives you
More reasons to stay in the programme across the household
Coffee chain · US
Does best
Missions and streaks in the app
Worth a look
Games that replace part of the discount budget
What it gives you
The same engagement at a lower reward cost
Plus our library of 700+ programmes
Typical programme profiles for your industry and extra ideas beyond the chosen cases.
Ideas for your programmeEXAMPLE
Experience rewards for key segmentsnow
Surprises for members’ familynow
Missions for weekly visitsnext
Household earning poolnext
Gamification to optimise the reward budgetlater
Lifestyle ecosystem built on targeted partner initiativeslater
Book your First Step
A free one-hour meeting with a LOYALZ partner
Often combined with
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
Pick a time
intro@loyalz.online · Free, with no obligation
Or leave your details
LOYALZ
Joining the dots between loyalty and results
© 2026 LOYALZPrivacy Policy