Independent loyalty marketing consultancy · Since 2007
We are LOYALZ
An independent project office for loyalty programmes, subscriptions and engagement platforms. We’ve been working in loyalty since 2007: in-house, in consultancy and alongside technology vendors.
Joining the dots between loyalty and results
19
years in loyalty
100+
projects delivered
700+
programmes analysed
20+
industries
40+
countries
40+
industry experts we work with
Our story
2007
Our loyalty practice begins
2013
LOYALZ project office opens
2015
First projects in international markets
2019
We become the loyalty team behind international consultancies and tech groups, working under their brand
2025
Top 25 CX & Loyalty Leaders, Middle East (Verve)
2026
Launch of Loyalty Landscape, a series of international research reports
What we stand for
01
Independent
We don’t sell software and aren’t tied to any vendor. Having worked with 100+ solution providers worldwide, we recommend what fits your business and strategy.
02
Numbers first
Loyalty has to pay for itself. Every idea is modelled through to its financial result, with a clear plan for putting it into practice. We work hard to find a solution that pays off, and in the rare case there isn’t one, we’ll tell you.
03
More than rewards
Loyalty has long been about more than rewards. It’s also about learning, content, service, privileges, emotional experiences and more. We design classic programmes, paid tiers and subscriptions, engagement platforms and gamification, including for regulated industries where conventional schemes aren’t allowed.
04
Priorities
Every recommendation is rated on its potential effect, how hard it is to implement and how quickly it can bring results. We also show what can run on your current set-up, what needs light upgrades and what calls for new technology and solutions. So you know what to do now, next and later.
Our methodology
The LOYALZ Constellation
How we look at a loyalty programme
Eight areas, each compared with 700+ programmes in our library. For every area we show where the programme is today and where it can realistically be in 6–18 months. All eight are connected: a change in one area affects the others, so we always look at the programme as a whole.
Bright star: a strong area today
Dim star: growth area
Halo: realistic target in 6–18 months
Then: priorities
From findings to a plan: now, next, later
Every recommendation is placed by its potential effect and how hard it is to implement. Start with what pays back fastest.
Now: works with what you already have
Next: needs light adjustments
Later: needs new integrations or development
Circle size: how fast it can bring you results.
Ideas on the chart are an example.
Working with your team
You know your business. We know what works across hundreds of programmes.
Your team
Knows the business from the inside
Your customers
Your processes and systems
How things work day to day
+
LOYALZ
Brings what’s hard to see from within
· 700+ programmes analysed
· 100+ projects in 40+ countries
· 40+ industry experts we work with
We work as one team from day one, so solutions fit your business and get signed off faster.
How a project office works
A team built around your brief
We’ve sat on every side of the table: in-house, at consultancies and at IT vendors. Global consultancies and technology groups bring us in as a white-label back office for their loyalty projects.
Partners lead every project personally, from the first interview to sign-off.
LOYALZ partners
Lead every project from the first interview to final approval.
+
40+ industry experts
Heads of loyalty, CEOs, CMOs, CCOs and chief product officers join as the brief requires.
=
Your project team
Assembled for your brief. Every project gets its own team.
What we help with
Loyalty marketing, down to the last building block
B2C programmes
For consumers: retail, FMCG, banking and fintech, fuel, telecoms, HoReCa, pharma, e-commerce, restricted categories such as tobacco and alcohol, and more.
B2B programmes
For business customers, partners, dealers and distributors. Engagement, training, sales incentives and partner growth.
Formats
Loyalty programmes
Rewards, tiers, partners, edutainment, content, emotions, extras and more.
Subscriptions & paid memberships
Integrated paid tiers or standalone solutions that customers value and that pay for themselves.
Engagement platforms
Content, services and community that keep customers connected to your brand beyond purchases and rewards.
Gamification
Missions, challenges and streaks that reach beyond purchases: onboarding, learning, personal progress and extra engagement. They also make the programme budget work harder.
Building blocks
Programme mechanics
Discounts, cashback, tier benefits and non-monetary rewards, combined in the mix that fits your economics.
Financial model
Costs, returns, liability for unredeemed rewards and scenarios before you commit.
Tiers
Tiers members want to reach and hate to lose. Emotions, service, content and privileges beyond standard rewards, with tier economics optimised.
Partners & coalitions
Partners that add value for members and income for you.
Rewards
A reward mix and catalogue that motivates without overspending.
Personalisation
From a personal offers policy to a personalised customer journey: the right offer, message and experience for each member.
Customer journey
Engagement and support at every step, built into the journeys your customers already take.
Technology & vendors
Requirements, vendor-neutral platform selection and launch support.
Recognition
Top 25 CX & Loyalty Leaders, Middle East (2025, Verve)
Authors of MBA courses in loyalty marketing
Authors of the Loyalty Landscape international research reports
Offices
Dubai · Almaty · Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
First Step
Let’s build your programme’s next chapter, together.
One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.onlineFree, with no obligation
Offices
Dubai
Almaty
Tashkent
Almaty
Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
© 2026 LOYALZPrivacy Policy
EN / RU
Independent loyalty marketing consultancy · Since 2007
We are LOYALZ
An independent project office for loyalty programmes, subscriptions and engagement platforms. We’ve been working in loyalty since 2007: in-house, in consultancy and alongside technology vendors.
Joining the dots between loyalty and results
19
years in loyalty
20+
industries
100+
projects
delivered
delivered
700+
programmes
analysed
analysed
40+
countries
40+
industry experts we work with
Our story
2007
Our loyalty practice begins
2013
LOYALZ project office opens
2015
First projects in international markets
2019
We become the loyalty team behind international consultancies and tech groups, working under their brand
2025
Top 25 CX & Loyalty Leaders, Middle East (Verve)
2026
Launch of Loyalty Landscape, a series of international research reports
What we stand for
01
Independent
We don’t sell software and aren’t tied to any vendor. Having worked with 100+ solution providers worldwide, we recommend what fits your business and strategy.
02
Numbers first
Loyalty has to pay for itself. Every idea is modelled through to its financial result, with a clear plan for putting it into practice. We work hard to find a solution that pays off, and in the rare case there isn’t one, we’ll tell you.
03
More than rewards
Loyalty has long been about more than rewards. It’s also about learning, content, service, privileges, emotional experiences and more. We design classic programmes, paid tiers and subscriptions, engagement platforms and gamification, including for regulated industries where conventional schemes aren’t allowed.
04
Priorities
Every recommendation is rated on its potential effect, how hard it is to implement and how quickly it can bring results. We also show what can run on your current set-up, what needs light upgrades and what calls for new technology and solutions. So you know what to do now, next and later.
Our methodology
The LOYALZ Constellation
How we look at a loyalty programme
Eight areas, each compared with 700+ programmes in our library. For every area we show where the programme is today and where it can realistically be in 6–18 months. All eight are connected: a change in one area affects the others, so we always look at the programme as a whole.
Bright star: a strong area today
Dim star: growth area
Halo: realistic target in 6–18 months
Then: priorities
From findings to a plan: now, next, later
Every recommendation is placed by its potential effect and how hard it is to implement. Start with what pays back fastest.
Now: works with what you already have
Next: needs light adjustments
Later: needs new integrations or development
Circle size: how fast it can bring you results.
Ideas on the chart are an example.
Book your First Step
A free one-hour meeting with a LOYALZ partner
Working with your team
You know your business. We know what works across hundreds of programmes.
Your team
Knows the business from the inside
Your customers
Your processes and systems
How things work day to day
+
LOYALZ
Brings what’s hard to see from within
· 700+ programmes analysed
· 100+ projects in 40+ countries
· 40+ industry experts we work with
We work as one team from day one, so solutions fit your business and get signed off faster.
Book your First Step
A free one-hour meeting with a LOYALZ partner
How a project office works
A team built around your brief
We’ve sat on every side of the table: in-house, at consultancies and at IT vendors. Global consultancies and technology groups bring us in as a white-label back office for their loyalty projects.
Partners lead every project personally, from the first interview to sign-off.
LOYALZ partners
Lead every project from the first interview to final approval.
+
40+ industry experts
Heads of loyalty, CEOs, CMOs, CCOs and chief product officers join as the brief requires.
=
Your project team
Assembled for your brief. Every project gets its own team.
What we help with
Loyalty marketing, down to the last building block
B2C programmes
For consumers: retail, FMCG, banking and fintech, fuel, telecoms, HoReCa, pharma, e-commerce, restricted categories such as tobacco and alcohol, and more.
B2B programmes
For business customers, partners, dealers and distributors. Engagement, training, sales incentives and partner growth.
Formats
Loyalty programmes
Rewards, tiers, partners, edutainment, content, emotions, extras and more.
Subscriptions & paid memberships
Integrated paid tiers or standalone solutions that customers value and that pay for themselves.
Engagement platforms
Content, services and community that keep customers connected to your brand beyond purchases and rewards.
Gamification
Missions, challenges and streaks that reach beyond purchases: onboarding, learning, personal progress and extra engagement. They also make the programme budget work harder.
Building blocks
Discounts, cashback, tier benefits and non-monetary rewards, combined in the mix that fits your economics.
Costs, returns, liability for unredeemed rewards and scenarios before you commit.
Tiers members want to reach and hate to lose. Emotions, service, content and privileges beyond standard rewards, with tier economics optimised.
Partners that add value for members and income for you.
A reward mix and catalogue that motivates without overspending.
From a personal offers policy to a personalised customer journey: the right offer, message and experience for each member.
Engagement and support at every step, built into the journeys your customers already take.
Requirements, vendor-neutral platform selection and launch support.
Recognition
Top 25 CX & Loyalty Leaders, Middle East (2025, Verve)
Authors of MBA courses in loyalty marketing
Authors of the Loyalty Landscape international research reports
Offices
Dubai · Almaty · Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
First Step
Let’s build your programme’s next chapter, together.
One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
Pick a timeintro@loyalz.online · Free, with no obligation
Joining the dots between loyalty and results
Offices
Dubai
Almaty
Tashkent
Almaty
Tashkent
© 2026 LOYALZPrivacy Policy