Services / Programme Audit
Loyalty Programme Audit: where your programme loses money
We find the costs that don’t pay back, put a figure on every leak and help you close it without touching what members value in the programme. A small fixed fee; the rest is a share of actual savings. Our fee has a cap.
4–6 weeks
Every leak valued in money
Small fixed fee + share of savings
When you need it
Your programme has been running for a year or more, and its cost is growing faster than its results:
Finance is asking to cut the programme budget
The team needs to cut costs to hit KPIs or free up budget for other initiatives
New management is reviewing the economics of the programme it has inherited
The team needs arguments and tools to make the programme spend less and work better
We work with your team: we don’t look for someone to blame; we bring specific solutions and the numbers behind them.
Where programmes usually overspend
01
Paying for what would have happened anyway
Rewards that don’t influence the purchase
Retaining people who were never leaving
Blanket points giveaways
02
Paying more than the reports show
The real cost of a point, with mark-ups and operating costs
A reserve based on outdated breakage assumptions
Lifetime tiers
03
Paying for what doesn’t work
A catalogue members hardly choose from
Inactive partners
Communications that get no response
Tools outside the programme that work against it
Find out which of these leaks your programme has: 22 questions, about 7 minutes
From our projects
All projects−50%
in programme operating costs, including the reward fund. Engagement and the size of the member base stayed the same.
National telecoms operator
×2
growth in manufacturers’ marketing investment in the programme. The reward budget didn’t grow.
National hypermarket and supermarket chain
What we look at
The cost lines where leaks most often appear. The set depends on the programme type and its tools, so we agree which lines to cover at the start.
01
Reward cost
Cost per point, catalogue mark-up, supplier terms, unused rewards
02
Points liability
Reserve assumptions, expiry rules, points on inactive accounts
03
Discounts and promotions
Discounts for people who’d buy anyway; promotions outside the programme and how they overlap with it; promotions without control groups, whose effect can’t be checked
04
Earn, redemption and margin
The same earn and redemption terms whatever the category margin; stacking bonuses
05
Tiers and privileges
Cost of privileges, lifetime status, no tiers or no requalification
06
Coverage and bonuses
Sales and channels outside the programme; bonuses that don’t lead to purchases; blanket points giveaways
07
Partners
Partner fees, unclaimed co-funding from suppliers and manufacturers, coalition settlements
08
Abuse
Points earned by staff, resellers, duplicate cards and shared accounts
09
Communications
Volume and response, channel mix, SMS and push spend
10
Tools and platform
Which mechanics and services work, how they fit together and whether outside tools work against the programme; manual processes
Comparison
Programme Audit and Growth Check: the difference
Programme Audit
Growth Check
Main question
Where does the programme lose money?
Where should the programme grow next?
Approach
Cut what doesn’t pay back, redirect budget to where it works and prove the effect in money
Find opportunities and set priorities
Data
Metrics and aggregated exports by category, channel and period: costs, earn and redemption, member activity, penetration, terms and policies
Summary metrics are enough to start. The more data, the more precise the initiatives and the forecast
Result
Where the programme loses money, optimisation initiatives and their potential effect
Scores across 8 areas, growth opportunities and 10+ initiatives ranked by priority and sequence
Valued in money
Every leak and every initiative: how much it saves, based on your data
Every initiative: how much it can bring in
Fee
Small fixed fee + share of actual savings
Fixed price
Timing
4–6 weeks for the audit, then we track the effect for 12 months after implementation
3 weeks
We agree the exact data list for both services with you at the start. Our share applies only to savings on direct cost lines agreed in writing before work starts. No percentage of revenue growth, engagement or “incremental sales”.
How it works
1
Scope and baseline
We agree the cost lines, the data list, the baseline period (12 months) and the savings formula. Signed before work starts.
2
Audit
Analysis of data, programme terms and internal policies, plus interviews with the team. Every leak is valued in money.
3
Initiatives
What to change and in what order, by priority. For each initiative, its potential effect and how the change will affect members.
4
Actual results
For 12 months after implementation, you share actual results in an agreed format. Our share is calculated from actual savings against the baseline.
How you pay
Share of actual savings
An agreed share of actual savings over the first 12 months after implementation. Our fee has a cap. We have the same stake in the result as you do.
Small fixed fee
You can start an audit without a large budget: the fixed part is small.
No savings, no share. We’ll propose detailed terms after The First Step.
Questions
What about our data?
We sign a non-disclosure agreement before work starts. No personal data: only aggregated metrics from a list we agree with you.
What if the savings are smaller than expected?
Then our share is smaller too: it’s calculated only from actual savings. The fixed part is small and doesn’t depend on the result.
How are savings calculated?
From actual results: we compare against the baseline period using the formula agreed before work starts. Every line of the calculation is open to you.
Will the customer experience suffer?
For each initiative, we assess how it will affect members. We cut what doesn’t change customer behaviour, not what customers value the programme for.
Loyalty leak checklist
Check your programme in 7 minutes
22 questions show where your programme may be leaking and where to start: a Programme Audit or a search for growth opportunities.
Often combined with
First Step
Let’s build your programme’s next chapter, together.
One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.onlineFree, with no obligation
Locations
Almaty
Dubai
Tashkent
Dubai
Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
© 2026 LOYALZCookie SettingsPrivacy Policy
EN / RU
Services / Programme Audit
Loyalty Programme Audit: where your programme loses money
We find the costs that don’t pay back, put a figure on every leak and help you close it without touching what members value in the programme. A small fixed fee; the rest is a share of actual savings. Our fee has a cap.
4–6 weeks
Every leak valued in money
Small fixed fee + share of savings
When you need it
Your programme has been running for a year or more, and its cost is growing faster than its results:
Finance is asking to cut the programme budget
The team needs to cut costs to hit KPIs or free up budget for other initiatives
New management is reviewing the economics of the programme it has inherited
The team needs arguments and tools to make the programme spend less and work better
We work with your team: we don’t look for someone to blame; we bring specific solutions and the numbers behind them.
Where programmes usually overspend
01
Paying for what would have happened anyway
Rewards that don’t influence the purchase
Retaining people who were never leaving
Blanket points giveaways
02
Paying more than the reports show
The real cost of a point, with mark-ups and operating costs
A reserve based on outdated breakage assumptions
Lifetime tiers
03
Paying for what doesn’t work
A catalogue members hardly choose from
Inactive partners
Communications that get no response
Tools outside the programme that work against it
Find out which of these leaks your programme has: 22 questions, about 7 minutes
From our projects
−50%
in programme operating costs, including the reward fund. Engagement and the size of the member base stayed the same.
National telecoms operator
×2
growth in manufacturers’ marketing investment in the programme. The reward budget didn’t grow.
National hypermarket and supermarket chain
What we look at
The cost lines where leaks most often appear. The set depends on the programme type and its tools, so we agree which lines to cover at the start.
Reward cost
Cost per point, catalogue mark-up, supplier terms, unused rewards
Points liability
Reserve assumptions, expiry rules, points on inactive accounts
Discounts and promotions
Discounts for people who’d buy anyway; promotions outside the programme and how they overlap with it; promotions without control groups, whose effect can’t be checked
Earn, redemption and margin
The same earn and redemption terms whatever the category margin; stacking bonuses
Tiers and privileges
Cost of privileges, lifetime status, no tiers or no requalification
Coverage and bonuses
Sales and channels outside the programme; bonuses that don’t lead to purchases; blanket points giveaways
Partners
Partner fees, unclaimed co-funding from suppliers and manufacturers, coalition settlements
Abuse
Points earned by staff, resellers, duplicate cards and shared accounts
Communications
Volume and response, channel mix, SMS and push spend
Tools and platform
Which mechanics and services work, how they fit together and whether outside tools work against the programme; manual processes
Comparison
Programme Audit and Growth Check: the difference
Programme Audit
Growth Check
Main question
Where does the programme lose money?
Where should the programme grow next?
Approach
Cut what doesn’t pay back, redirect budget to where it works and prove the effect in money
Find opportunities and set priorities
Data
Metrics and aggregated exports by category, channel and period: costs, earn and redemption, member activity, penetration, terms and policies
Summary metrics are enough to start. The more data, the more precise the initiatives and the forecast
Result
Where the programme loses money, optimisation initiatives and their potential effect
Scores across 8 areas, growth opportunities and 10+ initiatives ranked by priority and sequence
Valued in money
Every leak and every initiative: how much it saves, based on your data
Every initiative: how much it can bring in
Fee
Small fixed fee + share of actual savings
Fixed price
Timing
4–6 weeks for the audit, then we track the effect for 12 months after implementation
3 weeks
We agree the exact data list for both services with you at the start. Our share applies only to savings on direct cost lines agreed in writing before work starts. No percentage of revenue growth, engagement or “incremental sales”.
How it works
01
Scope and baseline
We agree the cost lines, the data list, the baseline period (12 months) and the savings formula. Signed before work starts.
02
Audit
Analysis of data, programme terms and internal policies, plus interviews with the team. Every leak is valued in money.
03
Initiatives
What to change and in what order, by priority. For each initiative, its potential effect and how the change will affect members.
04
Actual results
For 12 months after implementation, you share actual results in an agreed format. Our share is calculated from actual savings against the baseline.
How you pay
Share of actual savings
An agreed share of actual savings over the first 12 months after implementation. Our fee has a cap. We have the same stake in the result as you do.
Small fixed fee
You can start an audit without a large budget: the fixed part is small.
No savings, no share. We’ll propose detailed terms after The First Step.
Discuss an auditQuestions
What about our data?
We sign a non-disclosure agreement before work starts. No personal data: only aggregated metrics from a list we agree with you.
What if the savings are smaller than expected?
Then our share is smaller too: it’s calculated only from actual savings. The fixed part is small and doesn’t depend on the result.
How are savings calculated?
From actual results: we compare against the baseline period using the formula agreed before work starts. Every line of the calculation is open to you.
Will the customer experience suffer?
For each initiative, we assess how it will affect members. We cut what doesn’t change customer behaviour, not what customers value the programme for.
Loyalty leak checklist
Check your programme in 7 minutes
22 questions show where your programme may be leaking and where to start: a Programme Audit or a search for growth opportunities.
Take the checklistOften combined with
First Step
Let’s build your programme’s next chapter, together.
One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.online · Free, with no obligation
Joining the dots between loyalty and results
Locations
Almaty
Dubai
Tashkent
Dubai
Tashkent
© 2026 LOYALZCookie SettingsPrivacy Policy