LOYALZ
Services / Growth Check

Growth Check: where your programme grows next

In three weeks you’ll see what already works in your programme and where to start growing it.
3 weeks
8 areas scored
Fixed fee
Credited against a Benchmark or Concept & Strategy
When it helps
Your programme has run for a year or more, and you’re asking what the next step should be:
How to grow the share of active members
How to get more revenue from every member
How to make the reward budget work harder
How to plan the next phase of the programme with numbers, not guesses
What we assess
The eight areas of the LOYALZ Constellation. For each one we compare your programme with 700+ programmes in our library and show where it is today and where it can realistically be in 6–18 months.
Programme economics
What the programme costs and returns; reward cost ratio; liability for unredeemed rewards; how incremental effect is measured
Member base
Share of active members, purchase frequency, churn, dormant members and duplicate cards
Value proposition & mechanics
Earning and burning, reward appeal, tiers, partners, non-financial perks
Communications & experience
Enrolment, time to first reward, clarity of rules, touchpoints
Emotions & engagement
Content, service, community and everything that keeps members close beyond rewards
Adjacent initiatives
Paid tiers and subscriptions, partners, ecosystem and other ways the programme earns
Data & technology
Share of identified sales, data quality, what the current platform can and can’t do
Governance
KPIs and their owners, budget, how activations and changes are launched
What you get
01
One-page scorecard
Strengths and room to grow across all eight areas, at a glance.
02
Growth map
10+ growth initiatives.
03
Action plan
Concrete steps, sorted into now, next and later depending on what your current set-up supports.
04
Report and management session
A 25–30-slide report and a 3-hour session with management and the heads of the relevant departments.
How it works
What we need from you
Weeks 1–2
Kick-off, data request, 3–5 stakeholder interviews
Weeks 1–3
Analysis of data and rules, comparison with our library, customer journey review
Week 3
Scorecard, growth map, recommendations, results session
  • Programme rules
  • 12–24 months of aggregate KPIs: members, active members, frequency, revenue on the card, reward costs, unredeemed rewards
  • The programme budget and a short tech overview
  • Sample communications
  • 3–5 hours for interviews
Aggregate figures only: no personal data changes hands.
Price and terms
$15 000
fixed fee
Credited in full against a Benchmark or Concept & Strategy ordered within three months.
Questions
Is our data safe?
We work under NDA and only with aggregate figures.
What happens after the Check?
You can act on the recommendations yourselves or continue with us. If you go on to a Benchmark or Concept & Strategy, the fee is credited in full.
Our programme hasn’t launched yet.
Then it’s too early for a Growth Check: there’s nothing to assess yet. On a First Step call we’ll suggest the format that fits.
Will you recommend a new platform?
Only if you raise the question and our analysis shows the platform is holding the programme back. Most recommendations work on what you already have; choosing a new platform is a separate piece of work we can help with.
Comparison

Growth Check and Programme Audit: the difference

Growth Check
Programme Audit
Main question
Where should the programme grow next?
Where does the programme lose money?
Approach
Find opportunities and set priorities
Cut what doesn’t pay back, redirect budget to where it works and prove the effect in money
Data
Summary metrics are enough to start. The more data, the more precise the initiatives and the forecast
Metrics and aggregated exports by category, channel and period: costs, earn and redemption, member activity, penetration, terms and policies
Result
Scores across 8 areas, growth opportunities and 10+ initiatives ranked by priority and sequence
Where the programme loses money, optimisation initiatives and their potential effect
Valued in money
Every initiative: how much it can bring in
Every leak and every initiative: how much it saves, based on your data
Fee
Fixed price
Small fixed fee + share of actual savings
Timing
3 weeks
4–6 weeks for the audit, then we track the effect for 12 months after implementation
We agree the exact data list for both services with you at the start. Our share applies only to savings on direct cost lines agreed in writing before work starts. No percentage of revenue growth, engagement or "incremental sales".
Not sure which you need? Check your programme in ≈ 7 minutes
Often combined with
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.onlineFree, with no obligation
Book your First Step
We’ll reply within one business day to agree a time.
LOYALZ
Joining the dots between loyalty and results
Locations
Almaty
Dubai
Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
LOYALZ
EN / RU
Services / Growth Check

Growth Check: where your programme grows next

In three weeks you’ll see what already works in your programme and where to start growing it.
3 weeks
8 areas scored
Fixed fee
Credited against a Benchmark or Concept & Strategy
Discuss a Growth Check
When it helps
Your programme has run for a year or more, and you’re asking what the next step should be:
How to grow the share of active members
How to get more revenue from every member
How to make the reward budget work harder
How to plan the next phase of the programme with numbers, not guesses
What we assess
The eight areas of the LOYALZ Constellation. For each one we compare your programme with 700+ programmes in our library and show where it is today and where it can realistically be in 6–18 months.
Programme economics
What the programme costs and returns; reward cost ratio; liability for unredeemed rewards; how incremental effect is measured
Member base
Share of active members, purchase frequency, churn, dormant members and duplicate cards
Value proposition & mechanics
Earning and burning, reward appeal, tiers, partners, non-financial perks
Communications & experience
Enrolment, time to first reward, clarity of rules, touchpoints
Emotions & engagement
Content, service, community and everything that keeps members close beyond rewards
Adjacent initiatives
Paid tiers and subscriptions, partners, ecosystem and other ways the programme earns
Data & technology
Share of identified sales, data quality, what the current platform can and can’t do
Governance
KPIs and their owners, budget, how activations and changes are launched
What you get
01
One-page scorecard
Strengths and room to grow across all eight areas, at a glance.
02
Growth map
10+ growth initiatives.
03
Action plan
Concrete steps, sorted into now, next and later depending on what your current set-up supports.
04
Report and management session
A 25–30-slide report and a 3-hour session with management and the heads of the relevant departments.
Book your First Step
A free one-hour meeting with a LOYALZ partner
How it works
Weeks 1–2
Kick-off, data request, 3–5 stakeholder interviews
Weeks 1–3
Analysis of data and rules, comparison with our library, customer journey review
Week 3
Scorecard, growth map, recommendations, results session
What we need from you
  • Programme rules
  • 12–24 months of aggregate KPIs: members, active members, frequency, revenue on the card, reward costs, unredeemed rewards
  • The programme budget and a short tech overview
  • Sample communications
  • 3–5 hours for interviews
Aggregate figures only: no personal data changes hands.
Price and terms
$15 000
fixed fee
Credited in full against a Benchmark or Concept & Strategy ordered within three months.
Discuss a Growth Check
Questions
Is our data safe?
We work under NDA and only with aggregate figures.
What happens after the Check?
You can act on the recommendations yourselves or continue with us. If you go on to a Benchmark or Concept & Strategy, the fee is credited in full.
Our programme hasn’t launched yet.
Then it’s too early for a Growth Check: there’s nothing to assess yet. On a First Step call we’ll suggest the format that fits.
Will you recommend a new platform?
Only if you raise the question and our analysis shows the platform is holding the programme back. Most recommendations work on what you already have; choosing a new platform is a separate piece of work we can help with.
Comparison
Growth Check and Programme Audit: the difference
Growth Check
Programme Audit
Main question
Where should the programme grow next?
Where does the programme lose money?
Approach
Find opportunities and set priorities
Cut what doesn’t pay back, redirect budget to where it works and prove the effect in money
Data
Summary metrics are enough to start. The more data, the more precise the initiatives and the forecast
Metrics and aggregated exports by category, channel and period: costs, earn and redemption, member activity, penetration, terms and policies
Result
Scores across 8 areas, growth opportunities and 10+ initiatives ranked by priority and sequence
Where the programme loses money, optimisation initiatives and their potential effect
Valued in money
Every initiative: how much it can bring in
Every leak and every initiative: how much it saves, based on your data
Fee
Fixed price
Small fixed fee + share of actual savings
Timing
3 weeks
4–6 weeks for the audit, then we track the effect for 12 months after implementation
We agree the exact data list for both services with you at the start. Our share applies only to savings on direct cost lines agreed in writing before work starts. No percentage of revenue growth, engagement or "incremental sales".
Not sure which you need? Check your programme in ≈ 7 minutes
Take the checklistMore about the Programme Audit →
Often combined with
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.online · Free, with no obligation
Book your First Step
We’ll reply within one business day to agree a time.
LOYALZ
Joining the dots between loyalty and results