The eight areas of the LOYALZ Constellation. For each one we compare your programme with 700+ programmes in our library and show where it is today and where it can realistically be in 6–18 months.
Programme economics
What the programme costs and returns; reward cost ratio; liability for unredeemed rewards; how incremental effect is measured
Member base
Share of active members, purchase frequency, churn, dormant members and duplicate cards
Value proposition & mechanics
Earning and burning, reward appeal, tiers, partners, non-financial perks
Communications & experience
Enrolment, time to first reward, clarity of rules, touchpoints
Emotions & engagement
Content, service, community and everything that keeps members close beyond rewards
Adjacent initiatives
Paid tiers and subscriptions, partners, ecosystem and other ways the programme earns
Data & technology
Share of identified sales, data quality, what the current platform can and cannot do
Governance
KPIs and their owners, budget, how activations and changes are launched