LOYALZ
Services / Concept & Strategy

Concept & Strategy: a loyalty programme ready to launch

A complete programme blueprint, from objectives and mechanics to the financial model and roadmap.
Typical timing
6–8 weeks
Book your First StepA free one-hour meeting with a LOYALZ partner
Who it’s for
Brands launching their first programme
Brands relaunching or rebuilding an existing one
Businesses building loyalty without a dedicated in-house team
What you get
A launch-ready blueprint your board can sign off
Built around your business goals and specifics. Each mechanic is modelled through to its financial result. Technology advice comes on top: if you already have a platform or preferences, we take them into account.
What’s inside
01
Objectives & KPIs
Agreed before design starts
02
Mechanics
Core and supplementary
03
Financial model
Pessimistic, realistic and optimistic scenarios
04
Policies
Rewards, communications, governance
05
Roadmap
Essentials first, enhancements next
How we work
1
Stakeholder interviews & exploration
2
Goals & KPIs
3
Mechanics
4
Forecast
5
Scenarios
6
Implementation plan
How the scenario is built

From 20–30 ideas to the 10–15 that pass the modelling test

Mechanics and terms are shaped by your goals, the programme’s current performance, the interviews, the benchmark (if there was one), outside expertise and our library of 700+ programmes. Each idea passes five steps, and at each step some fall away. What remains is a scenario your board can approve and a platform vendor can quote against.
01
Goals & KPIs
02
Core and supplementary mechanics
03
Additional elements
04
Forecast model
05
Scenario
Each dot is an idea still in play: from 20–30 at the start to 10–15 in the final scenario.
Scenario modelling
EXAMPLE
We model the programme in three scenarios: pessimistic, realistic and optimistic. We calculate the return on each mechanic and on the programme as a whole. The model accounts for mechanics that exist to support others, extra economic incentives and the effect on adjacent tools.
break-even← lossprofit →Personal offersTier benefitsPaid tierPartner earningWelcome rewardGamified missionspessimisticoptimistic scenario, per mechanic type
Decision rules
Profitable even in the pessimistic case
Launch from day one
Profitable only in the optimistic case
Hold for a later phase and re-test on real launch data
Loss-making even in the optimistic case
Removed entirely, not part of the concept
Break-even or loss-making, but other mechanics depend on it
Keep it as an enabler, with its cost built into the model
What the model shows your board
Payback periodProgramme profitabilityRevenue per memberBreakageSupplier and partner fundingAdvertising inside the programmeData monetisationSavings on market researchSavings on advertising…and more
The best brief for a platform vendor is the full scenario. It is the only way to get a complete and comparable answer from every vendor you talk to.
Often combined with
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.onlineFree, with no obligation
Or leave your details
LOYALZ
Joining the dots between loyalty and results
Offices
Dubai
Almaty
Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
© 2026 LOYALZPrivacy Policy
LOYALZ
EN / RU
Services / Concept & Strategy

Concept & Strategy: a loyalty programme ready to launch

A complete programme blueprint, from objectives and mechanics to the financial model and roadmap.
Typical timing
6–8 weeks
Book your First Step
A free one-hour meeting with a LOYALZ partner
Who it’s for
Brands launching their first programme
Brands relaunching or rebuilding an existing one
Businesses building loyalty without a dedicated in-house team
What you get
A launch-ready blueprint your board can sign off
Built around your business goals and specifics. Each mechanic is modelled through to its financial result. Technology advice comes on top: if you already have a platform or preferences, we take them into account.
Book your First Step
A free one-hour meeting with a LOYALZ partner
What’s inside
01
Objectives & KPIs
Agreed before design starts
02
Mechanics
Core and supplementary
03
Financial model
Pessimistic, realistic and optimistic scenarios
04
Policies
Rewards, communications, governance
05
Roadmap
Essentials first, enhancements next
How we work
1
Stakeholder interviews & exploration
2
Goals & KPIs
3
Mechanics
4
Forecast
5
Scenarios
6
Implementation plan
How the scenario is built

From 20–30 ideas to the 10–15 that pass the modelling test

Mechanics and terms are shaped by your goals, the programme’s current performance, the interviews, the benchmark (if there was one), outside expertise and our library of 700+ programmes. Each idea passes five steps, and at each step some fall away.
01
Goals & KPIs
02
Core and supplementary mechanics
03
Additional elements
04
Forecast model
05
Scenario
Each dot is an idea still in play: from 20–30 at the start to 10–15 in the final scenario.
Scenario modellingEXAMPLE
We model the programme in three scenarios: pessimistic, realistic and optimistic. We calculate the return on each mechanic and on the programme as a whole. The model accounts for mechanics that exist to support others, extra economic incentives and the effect on adjacent tools.
break-even← lossprofit →Personal offersTier benefitsPaid tierPartner earningWelcome rewardGamified missionspessimisticoptimistic scenario, per mechanic type
Decision rules
Profitable even in the pessimistic case
Launch from day one
Profitable only in the optimistic case
Hold for a later phase and re-test on real launch data
Loss-making even in the optimistic case
Removed entirely, not part of the concept
Break-even or loss-making, but other mechanics depend on it
Keep it as an enabler, with its cost built into the model
What the model shows your board
Payback periodProgramme profitabilityRevenue per memberBreakageSupplier and partner fundingAdvertising inside the programmeData monetisationSavings on market researchSavings on advertising…and more
The best brief for a platform vendor is the full scenario. It is the only way to get a complete and comparable answer from every vendor you talk to.
Book your First Step
A free one-hour meeting with a LOYALZ partner
Often combined with
First Step

Let’s build your programme’s next chapter, together.

One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
Pick a time
intro@loyalz.online · Free, with no obligation
Or leave your details
LOYALZ
Joining the dots between loyalty and results
© 2026 LOYALZPrivacy Policy