Portfolio
100+ projects in loyalty programmes, subscriptions and engagement platforms, from start-ups to Fortune 50.
Many of our engagements are under NDA. Some are shown here without a name or logo; others we can’t show at all. One card can also stand for several projects with the same client. We’re happy to talk through any of them on a call.
Retail & FMCG
12
OVS
Fashion & accessories · B2C
8 stores
Programme concept adaptation
Expert Support
Local partners and initiatives search
M.Video–Eldorado
Consumer electronics & appliances · B2C
1 258 stores · 103m+ members
Benchmark
Strategic options: loyalty & subscription
Expert Support
LeEco
Consumer electronics & appliances · B2C
3 markets · 2 stores · ≈180 000 members
Tailoring the programme concept
Programme implementation
Programme management
Name under NDA
Tobacco brand
Tobacco · B2C, B2B
25m+ members
Engagement platform concept
Ongoing activations design
Name under NDA
Department store chain
Department stores · B2C
100+ stores · 23m+ members
Loyalty programme concept
Expert Support
Name under NDA
Grocery retail chain
Grocery · B2C
100+ stores · ≈1.5m members
Benchmark
Strategic options: loyalty & subscription
Expert Support
Sela
Fashion & accessories · B2C
≈400 stores · ≈2m members
Loyalty programme concept
Gulliver, Button Blue
Children’s goods · B2C
270 stores
Loyalty programme concept
Expert Support
Zolotyi Vik
Jewellery · B2C
500+ stores
Loyalty programme concept
Alt Telecom
Consumer electronics & appliances · B2C
520 stores · 1.5m+ members
Loyalty programme concept
BashMag
Fashion & accessories · B2C
60 stores
Loyalty programme concept
Name under NDA
Tea manufacturer
FMCG · B2C
Promo campaign development
Financial services
14
Visa
Payment systems · B2C, B2B
3 markets
Benchmark
Strategic options: loyalty & subscription
Loyalty & subscription concept
Raiffeisen Bank
Banking · B2C
249 branches · 4.3m+ members
Benchmark
Subscription concept
OpenWay
Software · B2B
11 markets · 11 offices · 2 solutions
Loyalty solution product concept
Bank of Georgia
Banking · B2B
Benchmark
Loyalty programme concept
Forecast
PrivatBank
Banking · B2C
≈2 700 branches · 20m+ members
Benchmark
Strategic options: loyalty programme
VTB
Banking · B2C
2 000+ branches · 14m+ members
Benchmark
Strategic options: coalition
Gazprombank
Banking · B2C
379 branches · ≈5m members
Concept tailoring for partner integration
Ingosstrakh
Insurance · B2C
170+ branches · 4m+ members
Loyalty programme concept
RRDB
Banking · B2C
60 branches · ≈285 000 members
Tailoring the programme concept
Programme implementation
Expert Support
Bank Zenit
Banking · B2C
74 branches
Loyalty programme concept
Programme implementation
Programme development
Expert Support
Fora-Bank
Banking · B2C
176 branches
Loyalty programme concept
Tatfondbank
Banking · B2C
110 branches
Loyalty programme concept
Implementation
Programme development
Expert Support
Guta-Bank
Banking · B2C
21 branches
Loyalty programme concept
Customs Card
Payment systems · B2B
1 branch
Loyalty programme concept
Fuel retail
13
Shell
Oil & gas · B2C
132 stations · 1m+ members
Loyalty programme concept
Programme implementation
Programme development
Expert Support
BP
Oil & gas · B2C
118 stations · ≈400 000 members
Leading programme development
Partner network management
Gazprom Neft
Oil & gas · B2C
6 markets · 2 300+ stations · 15m+ members
Loyalty programme concept
Programme implementation
Programme development
Expert Support
WOG
Oil & gas · B2C
≈400 stations · 2m+ members
Loyalty programme concept
Programme implementation
Programme development
Expert Support
Rosneft, TNK, Slavneft
Oil & gas · B2C
2 000+ stations · 10m+ members
Leading programme development
Partner network management
Tatneft
Oil & gas · B2C
700 stations · ≈2m members
Loyalty programme concept
BRSM-Nafta
Oil & gas · B2C
217 stations · 600 000+ members
Loyalty programme concept
Programme implementation
Programme management
Parallel, Gefest, PitStop
Oil & gas · B2C
131 stations · 400 000+ members
Loyalty programme concept
Programme implementation
Programme management
Nomad Oil
Oil & gas · B2C
16 stations · 50 000+ members
Loyalty programme concept
Trassa
Oil & gas · B2C
92 stations · 250 000+ members
Loyalty programme concept
Faeton Aero
Oil & gas · B2C
52 stations · 150 000+ members
Loyalty programme concept
Programme implementation
Programme development
Expert Support
Toreco
Oil & gas · B2C
13 stations · 50 000+ members
Loyalty programme concept
Programme implementation
Programme development
Expert Support
Rodnik
Oil & gas · B2C
12 stations · 40 000+ members
Loyalty programme concept
HoReCa & malls
8
Dunkin’ Donuts
QSR · B2C
26 locations
Expert Support
Reikartz
Hotels · B2C
40 hotels
Loyalty programme concept
Programme implementation
Programme management
Stardog!s
QSR · B2C
1 250+ locations
Expert Support
Kroshka Kartoshka
QSR · B2C
250+ locations
Expert Support
DAFI
Shopping malls · B2C
2 malls
Loyalty programme concept
Expert Support
Park House
Shopping malls · B2C
1 mall · 250 000+ members
Loyalty programme concept
Tashir
Shopping malls · B2C
2 malls
Loyalty programme concept
Name under NDA
Shopping mall
Shopping malls · B2C
Benchmark
Strategic options: loyalty programme
Expert Support
Telco, ecosystems & other sectors
20
MegaFon
Telecommunications · B2C
4 000+ POS · 30m+ members
Loyalty programme concept
Programme implementation
Programme management
Crypto Tickets
Entertainment · B2C
1 app
Loyalty programme concept
LANIT Omni
Software · B2B
Expert Support
Skillbox
Online education · B2C
Educational course development
1C-Rarus
Software · B2B
Loyalty solutions assessment
Albes
Construction materials · B2B
Loyalty programme concept
Transmashholding
Public transport · B2C
200+ partners · 50 000+ members
Loyalty programme concept
Programme implementation
Programme management
Name under NDA
Ecosystem
Ecosystems (10+ industries) · B2C
3 000+ POS
Benchmark
Loyalty programme concept
New Telephone Company
Telecommunications · B2C
1.5m+ members
Loyalty programme concept
Zagrancard
Tourism · B2C
1 branch
Loyalty programme concept
Programme implementation
Programme management
SCO Youth Council
Public organisations · B2C
2 markets
Forecast
Name under NDA
Medical clinics
Healthcare clinics · B2C
10+ clinics
Benchmark
Loyalty programme concept
Expert Support
Ortholike
Dental clinics · B2C
1 clinic
Loyalty programme concept
Name under NDA
Football club
Sports clubs · B2C
1 branch
Benchmark
Expert Support
Name under NDA
Amusement park
Entertainment · B2C
1 park
Loyalty programme concept
Expert Support
Name under NDA
Beauty services
Beauty · B2C
Loyalty programme concept
Expert Support
Name under NDA
Construction materials
Construction materials · B2B
Loyalty programme concept
Expert Support
Autostels
Auto parts · B2B
1 branch
Benchmark
Loyalty programme concept
Name under NDA
Public organisation
Public organisations · B2C
Loyalty programme concept
Name under NDA
Business centre
Business centres · B2B
Benchmark
Strategic options: loyalty programme
First Step
Let’s build your programme’s next chapter, together.
One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
intro@loyalz.onlineFree, with no obligation
Offices
Dubai
Almaty
Tashkent
Almaty
Tashkent
Meydan Racecourse, Al Meydan Road, Nad Al Sheba 1, Dubai, UAE
© 2026 LOYALZPrivacy Policy
EN / RU
Portfolio
100+ projects in loyalty programmes, subscriptions and engagement platforms, from start-ups to Fortune 50.
Many of our engagements are under NDA. Some are shown here without a name or logo; others we can’t show at all. One card can also stand for several projects with the same client. We’re happy to talk through any of them on a call.
Book your First StepOVS
Fashion & accessories · B2C
8 stores
Programme concept adaptation
Expert Support
Local partners and initiatives search
M.Video–Eldorado
Consumer electronics & appliances · B2C
1 258 stores · 103m+ members
Benchmark
Strategic options: loyalty & subscription
Expert Support
LeEco
Consumer electronics & appliances · B2C
3 markets · 2 stores · ≈180 000 members
Tailoring the programme concept
Programme implementation
Programme management
Name under NDA
Tobacco brand
Tobacco · B2C, B2B
25m+ members
Engagement platform concept
Ongoing activations design
Name under NDA
Department store chain
Department stores · B2C
100+ stores · 23m+ members
Loyalty programme concept
Expert Support
Name under NDA
Grocery retail chain
Grocery · B2C
100+ stores · ≈1.5m members
Benchmark
Strategic options: loyalty & subscription
Expert Support
Sela
Fashion & accessories · B2C
≈400 stores · ≈2m members
Loyalty programme concept
Gulliver, Button Blue
Children’s goods · B2C
270 stores
Loyalty programme concept
Expert Support
Zolotyi Vik
Jewellery · B2C
500+ stores
Loyalty programme concept
Alt Telecom
Consumer electronics & appliances · B2C
520 stores · 1.5m+ members
Loyalty programme concept
BashMag
Fashion & accessories · B2C
60 stores
Loyalty programme concept
Name under NDA
Tea manufacturer
FMCG · B2C
Promo campaign development
Visa
Payment systems · B2C, B2B
3 markets
Benchmark
Strategic options: loyalty & subscription
Loyalty & subscription concept
Raiffeisen Bank
Banking · B2C
249 branches · 4.3m+ members
Benchmark
Subscription concept
OpenWay
Software · B2B
11 markets · 11 offices · 2 solutions
Loyalty solution product concept
Bank of Georgia
Banking · B2B
Benchmark
Loyalty programme concept
Forecast
PrivatBank
Banking · B2C
≈2 700 branches · 20m+ members
Benchmark
Strategic options: loyalty programme
VTB
Banking · B2C
2 000+ branches · 14m+ members
Benchmark
Strategic options: coalition
Gazprombank
Banking · B2C
379 branches · ≈5m members
Concept tailoring for partner integration
Ingosstrakh
Insurance · B2C
170+ branches · 4m+ members
Loyalty programme concept
RRDB
Banking · B2C
60 branches · ≈285 000 members
Tailoring the programme concept
Programme implementation
Expert Support
Bank Zenit
Banking · B2C
74 branches
Loyalty programme concept
Programme implementation
Programme development
Fora-Bank
Banking · B2C
176 branches
Loyalty programme concept
Tatfondbank
Banking · B2C
110 branches
Loyalty programme concept
Implementation
Programme development
Guta-Bank
Banking · B2C
21 branches
Loyalty programme concept
Customs Card
Payment systems · B2B
1 branch
Loyalty programme concept
Shell
Oil & gas · B2C
132 stations · 1m+ members
Loyalty programme concept
Programme implementation
Programme development
BP
Oil & gas · B2C
118 stations · ≈400 000 members
Leading programme development
Partner network management
Gazprom Neft
Oil & gas · B2C
6 markets · 2 300+ stations · 15m+ members
Loyalty programme concept
Programme implementation
Programme development
WOG
Oil & gas · B2C
≈400 stations · 2m+ members
Loyalty programme concept
Programme implementation
Programme development
Rosneft, TNK, Slavneft
Oil & gas · B2C
2 000+ stations · 10m+ members
Leading programme development
Partner network management
Tatneft
Oil & gas · B2C
700 stations · ≈2m members
Loyalty programme concept
BRSM-Nafta
Oil & gas · B2C
217 stations · 600 000+ members
Loyalty programme concept
Programme implementation
Programme management
Parallel, Gefest, PitStop
Oil & gas · B2C
131 stations · 400 000+ members
Loyalty programme concept
Programme implementation
Programme management
Nomad Oil
Oil & gas · B2C
16 stations · 50 000+ members
Loyalty programme concept
Trassa
Oil & gas · B2C
92 stations · 250 000+ members
Loyalty programme concept
Faeton Aero
Oil & gas · B2C
52 stations · 150 000+ members
Loyalty programme concept
Programme implementation
Programme development
Toreco
Oil & gas · B2C
13 stations · 50 000+ members
Loyalty programme concept
Programme implementation
Programme development
Rodnik
Oil & gas · B2C
12 stations · 40 000+ members
Loyalty programme concept
Dunkin’ Donuts
QSR · B2C
26 locations
Expert Support
Reikartz
Hotels · B2C
40 hotels
Loyalty programme concept
Programme implementation
Programme management
Stardog!s
QSR · B2C
1 250+ locations
Expert Support
Kroshka Kartoshka
QSR · B2C
250+ locations
Expert Support
DAFI
Shopping malls · B2C
2 malls
Loyalty programme concept
Expert Support
Park House
Shopping malls · B2C
1 mall · 250 000+ members
Loyalty programme concept
Tashir
Shopping malls · B2C
2 malls
Loyalty programme concept
Name under NDA
Shopping mall
Shopping malls · B2C
Benchmark
Strategic options: loyalty programme
Expert Support
MegaFon
Telecommunications · B2C
4 000+ POS · 30m+ members
Loyalty programme concept
Programme implementation
Programme management
Crypto Tickets
Entertainment · B2C
1 app
Loyalty programme concept
LANIT Omni
Software · B2B
Expert Support
Skillbox
Online education · B2C
Educational course development
1C-Rarus
Software · B2B
Loyalty solutions assessment
Albes
Construction materials · B2B
Loyalty programme concept
Transmashholding
Public transport · B2C
200+ partners · 50 000+ members
Loyalty programme concept
Programme implementation
Programme management
Name under NDA
Ecosystem
Ecosystems (10+ industries) · B2C
3 000+ POS
Benchmark
Loyalty programme concept
New Telephone Company
Telecommunications · B2C
1.5m+ members
Loyalty programme concept
Zagrancard
Tourism · B2C
1 branch
Loyalty programme concept
Programme implementation
Programme management
SCO Youth Council
Public organisations · B2C
2 markets
Forecast
Name under NDA
Medical clinics
Healthcare clinics · B2C
10+ clinics
Benchmark
Loyalty programme concept
Expert Support
Ortholike
Dental clinics · B2C
1 clinic
Loyalty programme concept
Name under NDA
Football club
Sports clubs · B2C
1 branch
Benchmark
Expert Support
Name under NDA
Amusement park
Entertainment · B2C
1 park
Loyalty programme concept
Expert Support
Name under NDA
Beauty services
Beauty · B2C
Loyalty programme concept
Expert Support
Name under NDA
Construction materials
Construction materials · B2B
Loyalty programme concept
Expert Support
Autostels
Auto parts · B2B
1 branch
Benchmark
Loyalty programme concept
Name under NDA
Public organisation
Public organisations · B2C
Loyalty programme concept
Name under NDA
Business centre
Business centres · B2B
Benchmark
Strategic options: loyalty programme
First Step
Let’s build your programme’s next chapter, together.
One hour to discuss preliminary ideas and a concept tailored to your brand.
1
You tell us where your programme is and where you want it to go.
2
We sketch how we’d approach it: first ideas and a direction, live on the call.
3
We make sure we see things the same way, so there are no surprises later.
No preparation needed. Want it more specific? Share anything you like beforehand.
Pick a timeintro@loyalz.online · Free, with no obligation
Joining the dots between loyalty and results
Offices
Dubai
Almaty
Tashkent
Almaty
Tashkent
© 2026 LOYALZPrivacy Policy