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What real loyalty programmes do, why it pays off and what you can take for your own.
AllIdeasTrendsHistoryBeautyFashion and lifestyleGamificationGrocery retailLeisure and entertainmentProgramme economicsTiers
Loyalty programme symbols from a copper token to a smartphone under raspberry beams along a timeline
History
From copper token to AI: 26 milestones in loyalty programmes
26 milestones in loyalty programmes over two centuries, from the Rochdale Pioneers' dividend to AI-built challenges. With sources for each.
28 October 2026 · 11 min read
 A woman watches a technician repair a washing machine beside a large open toolbox, with price-tagged appliances on the left, in a raspberry beam
Ideas
A service subscription instead of discounts: the Darty Max example
How Fnac Darty turned repairs into a monthly subscription that even covers competitors' appliances, and what its published figures show.
27 October 2026 · 4 min read
 A family under a large arrow turning right in a raspberry beam, with a Ferris wheel and an aquarium dome either side
Ideas
Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium of Niagara
How Hersheypark and Aquarium of Niagara use loyalty challenges to fill quiet hours, guide guests around the site and lead them to paid extras.
22 October 2026 · 3 min read
 A woman steps through a door in a large dark wall, lit by a raspberry beam, while a group looks on
Ideas
The top tier as a backstage pass: how e.l.f. Beauty Squad rewards its best members
At the top of e.l.f. Beauty Squad, members get access money can't buy. What it costs, what the business gains and how to apply the idea.
21 October 2026 · 4 min read
 Rising bar-chart columns in a raspberry beam, the tallest a machine, watched by two figures and spectators
Trends
14 loyalty trends for 2026: what matters most, and where the budgets are going
100 experts rated 14 loyalty trends for 2026 by value and difficulty: three groups of trends, what the scores show and where the budgets are going.
15 October 2026 · 7 min read
 A man stands on top of a staircase built from shopping boxes in a raspberry spotlight, with others waiting below
Ideas
Status from day one: how Kith and HUGO BOSS XP credited purchases made before launch
Credit customers with purchases made before your programme launched: how Kith (USA) and HUGO BOSS XP (UK) did it, and what it does for the business.
13 October 2026 · 5 min read
 A shopper with a full trolley in a raspberry spotlight, while other customers wait behind a rope barrier
Ideas
Members-only promotions: the Delhaize example
Promo prices for loyalty members only: why it works, and how Delhaize (Belgium) did it.
8 October 2026 · 3 min read
LOYALZ
Joining the dots between loyalty and results
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Blog

What real loyalty programmes do, why it pays off and what you can take for your own.
AllIdeasTrendsHistoryBeautyFashion and lifestyleGamificationGrocery retailLeisure and entertainmentProgramme economicsTiers
Loyalty programme symbols from a copper token to a smartphone under raspberry beams along a timeline
History
From copper token to AI: 26 milestones in loyalty programmes
26 milestones in loyalty programmes over two centuries, from the Rochdale Pioneers' dividend to AI-built challenges. With sources for each.
28 October 2026 · 11 min read
 A woman watches a technician repair a washing machine beside a large open toolbox, with price-tagged appliances on the left, in a raspberry beam
Ideas
A service subscription instead of discounts: the Darty Max example
How Fnac Darty turned repairs into a monthly subscription that even covers competitors' appliances, and what its published figures show.
27 October 2026 · 4 min read
 A family under a large arrow turning right in a raspberry beam, with a Ferris wheel and an aquarium dome either side
Ideas
Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium of Niagara
How Hersheypark and Aquarium of Niagara use loyalty challenges to fill quiet hours, guide guests around the site and lead them to paid extras.
22 October 2026 · 3 min read
 A woman steps through a door in a large dark wall, lit by a raspberry beam, while a group looks on
Ideas
The top tier as a backstage pass: how e.l.f. Beauty Squad rewards its best members
At the top of e.l.f. Beauty Squad, members get access money can't buy. What it costs, what the business gains and how to apply the idea.
21 October 2026 · 4 min read
 Rising bar-chart columns in a raspberry beam, the tallest a machine, watched by two figures and spectators
Trends
14 loyalty trends for 2026: what matters most, and where the budgets are going
100 experts rated 14 loyalty trends for 2026 by value and difficulty: three groups of trends, what the scores show and where the budgets are going.
15 October 2026 · 7 min read
 A man stands on top of a staircase built from shopping boxes in a raspberry spotlight, with others waiting below
Ideas
Status from day one: how Kith and HUGO BOSS XP credited purchases made before launch
Credit customers with purchases made before your programme launched: how Kith (USA) and HUGO BOSS XP (UK) did it, and what it does for the business.
13 October 2026 · 5 min read
 A shopper with a full trolley in a raspberry spotlight, while other customers wait behind a rope barrier
Ideas
Members-only promotions: the Delhaize example
Promo prices for loyalty members only: why it works, and how Delhaize (Belgium) did it.
8 October 2026 · 3 min read
LOYALZ
Joining the dots between loyalty and results
© 2026 LOYALZPrivacy Policy