Ideas

Status from day one: how Kith and HUGO BOSS XP credited purchases made before launch

Credit customers with purchases made before your programme launched: how Kith (USA) and HUGO BOSS XP (UK) did it, and what it does for the business.

13 October 2026 · 5 min read

Ideas

Members-only promotions: the Delhaize example

Promo prices for loyalty members only: why it works, and how Delhaize (Belgium) did it.

8 October 2026 · 3 min read